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Specialized

LocationChessington
Programme12 weeks
Size12,500 sqft

the brief

Bicycle brand, Specialized, required an update to their existing head office showroom, to free up space, facilitate product demonstration and convey their heritage and passion for the environment.

the solution

The delivered scheme includes an innovative, curved display walkway where bikes are suspended in front of glazed outdoor scenes. Windowed showrooms presenting the manufacturing process offer a unique insight to customers, whilst an elevatedcustomer showspace with seating, allows visitors to enjoy the brand in comfort. All products within the workspace were assessed for their environmental impact and over 80% of the materials removed from the site were recycled.

the result

Specialized now operates within a highly efficient and effective environment suited to their latest business needs. Thanks to the careful integration of corporate colours and style throughout the scheme, the strength of the Specialized brand has also been enhanced.

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